Product Design London, United Kingdom
Amara Nwosu
Senior Product Designer · E-commerce growth and conversion
- A/B testing
- Analytics and metrics
- E-commerce
- Figma
Checkout redesign for a fashion retailer
+14%
Mobile conversion (Checkout redesign for a fashion retailer)
Checkout steps
5 → 3
About
I design shopping experiences that people finish. For the last eight years I have worked on checkout, search and loyalty for online retailers, and I judge my work by what changes: conversion, return rates and how much support customers need.
- Focus Product Design
- Methods A/B testing · Analytics and metrics · Prototyping · Usability testing
- Tools Figma
- Industries E-commerce
- Strengths Product strategy · Stakeholder management
Results you can point at
Selected work
-
Checkout redesign for a fashion retailer
A shorter, clearer checkout that lifted mobile conversion by 14% in a controlled experiment.
+14% Mobile conversion
-
Search that finds what you mean
Reworked search results, filters and “no results” pages, cutting empty searches by almost a third.
-31% Searches with no results
-
A loyalty programme people understand
Redesigned points, tiers and rewards so members could see what they had earned and what to do next.
19% → 31% Members redeeming a reward
Have something in mind? Let’s talk.
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Contact details
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