Senior Product Designer · E-commerce
Search that finds what you mean
Reworked search results, filters and “no results” pages, cutting empty searches by almost a third.
- iOS
- Web
Results
- -31%
- Searches with no results
- +9%
- Search-to-basket rate
- 2,000
- Searches reviewed
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The problem
One in six searches returned nothing, often because of spelling or product words customers used that the catalogue did not.
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What needed to be done
Help shoppers find products even when their words did not match ours.
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How the right problem was found
I reviewed 2,000 empty searches and grouped them: misspellings, synonyms and genuinely missing items. We fixed spelling and synonyms with the search team, and I redesigned the "no results" page to suggest alternatives and categories instead of a dead end.
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The outcome, measured
Empty searches fell and more shoppers who started with a search went on to add something to their basket.
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A closer look at the work
Skills and tools
Methods
Usability testingAnalytics and metrics
Tools
Figma
