Sonora Festival motion toolkit
Looping stage visuals and social templates that a small team could reuse across three days of performances.
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A closer look at the work
The problem
The festival needed new visuals for every act but had one motion designer and three days of programming.
What needed to be done
Build a flexible set of animated elements the team could recombine for each act.
How the right problem was found
I broke the festival poster into six animated shapes and wrote simple rules for combining them. I ran a session with the stage crew to confirm they could load and trigger the loops themselves.
The outcome, measured
The team produced visuals for forty acts without extra hiring and reused the toolkit the next year.
- 40
- Acts supported
- Yes
- Reused the following year
Skills and tools
Tools
Adobe Creative Suite
Also
Storytelling