Casa Alba Hotel identity

The problem

The hotel had a fine reputation but an inconsistent look: three different logos across the sign, the menu and the website.

What needed to be done

Unify the guest experience with a single identity that feels local and warm, not corporate.

How the right problem was found

I walked the building with a sketchbook and drew its floor tiles and door carvings. These became the pattern language, used sparingly so that rooms felt calm. I tested printed menus with guests at breakfast and adjusted the type size twice.

The outcome, measured

Guests commented on the consistency, and direct bookings through the new site grew.

3 → 1

Logos reduced

+21%

Direct bookings (first year)

Skills and tools