Fernwick Foods rebrand

The problem

Fernwick had grown from one shop to forty, but its packaging looked like forty different brands. Customers could not tell its own-label products from the rest.

What needed to be done

Create one identity and a packaging system that works for a tin of tomatoes and a box of tea alike.

How the right problem was found

I photographed the shelves of six competitors and noticed that everyone used green. We chose a warm orange and a bold ring mark so Fernwick stood apart, then built a grid with room for product photos, recipes and allergens.

The outcome, measured

The rollout reached all own-label products in nine months and the team now produces new packs in-house from the system.

120+

Products redesigned

+16%

Own-label sales after the change

2 weeks → 3 days

Time to produce a new pack

Skills and tools