Brindle & Oak: a studio identity

The problem

The studio designed identities for others but its own looked dated and inconsistent.

What needed to be done

Create a simple system the whole team could use without asking a designer each time.

How the right problem was found

I reduced the identity to one typeface, two colours and a set of layout rules, and documented each with examples of correct and incorrect use.

The outcome, measured

Proposals now look consistent, and new hires pick up the rules in an afternoon.

1 afternoon

Time to onboard on brand rules

Skills and tools