Chicago, Illinois, United States
Daniel Reyes
Product Designer · Mobile banking and payments
Product designer with five years in consumer finance. I design the small moments that make money feel less stressful: freezing a lost card, splitting a paycheck, opening an account without a branch visit.
- A/B testing
- Analytics and metrics
- Figma
- Fintech
- Prototyping
- Usability testing
- Wireframing
About
I work closely with engineers and compliance from the first sketch, because the best banking UI is the one that ships and passes review. I test early with real members, usually in short sessions of five or six people, and I like a small, measurable win more than a big redesign nobody asked for.
Projects
Case studies with the story behind the work. Open one to read it.
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Card controls for a credit union app
Let members freeze a lost card in two taps instead of calling support, cutting lost-card calls by more than a quarter.
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Paycheck splitter
A simple way to send part of every paycheck to savings automatically, tested with an A/B experiment before launch.
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Opening a business account online
Rebuilt the small business account application as a short, saveable flow, raising completion from 54% to 71%.
Contact details
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