Resource library
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Book
Hooked: How to Build Habit-Forming Products (Nir Eyal)
A model for how products form user habits through triggers, actions, rewards and investment, and the ethics of using it.
www.nirandfar.com
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Book
The Mom Test (Rob Fitzpatrick)
How to talk to customers and learn from them even when everyone is lying to be nice. A short guide to better interviews.
www.momtestbook.com
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Book
Just Enough Research (Erika Hall)
A short, funny, practical guide to doing useful user research quickly, and getting your team to act on what you learn.
abookapart.com
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Book
Sprint (Jake Knapp, John Zeratsky, Braden Kowitz)
The five-day process Google Ventures uses to answer big questions: map the problem, sketch solutions, prototype, and test with real users.
www.gv.com
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Book
The Design of Everyday Things (Don Norman)
The foundational book on affordances, signifiers, feedback and mental models, and why everyday objects confuse people.
www.hachettebookgroup.com
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Book
Atomic Design (Brad Frost)
A methodology for building interface design systems from atoms up to pages. Free to read online.
atomicdesign.bradfrost.com
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Book
Refactoring UI (Adam Wathan and Steve Schoger)
Practical visual design tactics for developers and designers: hierarchy, spacing, colour and depth, with before-and-after examples.
www.refactoringui.com