UX/UI Designer

Who We Are Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary KAYALI is seeking a talented UX/UI Designer with a passion for fragrance to build digital content for the e-commerce business. This is an opportunity for the right individual to develop a wide range of skills and gain experience working for a fast-growing online business with considerable creative freedom and strong ambitions. This role will report into the E-commerce Director and work closely with the E-commerce Product Manager and the Marketing Team. KPIs: Brand website conversion rate, user engagement (time spent, bounce rate), emails open/click rates, paid media campaigns performance.

Key Responsibilities: Website Design: Design and develop a visually captivating and responsive e-commerce website that aligns with the brand’s identity. Ensure the website design reflects the uniqueness, sophistication, and exclusivity of the brand. Optimize the website for a seamless user experience across all devices (desktop, mobile, tablet). User Experience (UX) and Interface (UI) Design: Develop intuitive navigation and interface designs that enhance user engagement and drive conversions. Conduct user research and usability testing to inform design decisions. Ensure the website is user-friendly, focusing on ease of navigation and a streamlined checkout process. Branding across Website, e-mailings and media campaigns: Maintain and enhance the brand’s visual identity across digital platforms and communication tools such as the brand website, the e-mailings/newsletters, and assets for paid media campaigns. Create and implement design elements that convey the brand’s heritage and message. Collaborate with the marketing team to ensure consistency in brand messaging across all online touchpoints. Content Creation and Management: Work with content creators to integrate high-quality images, videos, and graphics that showcase the quality of the products and offers. Assist the e-commerce team to regularly update the website and digital campaigns with content for new products & promotions, following the website animation plan. Performance Monitoring and Optimization: Monitor website performance, including load times, responsiveness, and overall user engagement. Use analytics tools to track customer behaviour and optimize the website for higher conversion rates. Implement A/B testing to refine design elements and improve user experience. Collaboration and Project Management: Collaborate with the e-commerce product manager