Sumudra: social media management platform
Social content planning, a link-in-bio builder with analytics, an influencer marketplace and AI-assisted drafting, under tenant isolation.
The problem
Brands juggle a scheduler, a link-in-bio page, a creator spreadsheet and a chat thread, and creators juggle the mirror image. No single tool held the whole transaction.
What needed to be done
Design and build one multi-tenant platform where planning content and hiring creators live in the same system.
How the right problem was found
The gap was not another scheduler: planning and hiring had never lived in the same system. I defined ten features that connect the two, such as tenant isolation at the data layer, platform content specs held as data, a creator marketplace with gigs and bids, and AI drafting with per-tenant credit accounting. I chose one Laravel and Inertia application rather than a separate SPA and API so authorization stays on the server.
The outcome, measured
A live platform at sumudra.com with brand workspaces and creator profiles together, bio pages that report their own results and AI costs attributable per workspace.
- 10
- Defining features
- Multi-tenant
- Tenancy
- Live, 2025–2026
- Released